To Your Doorstep

Words: Jessica Jones • May 28th, 2008 • Category: GOODS.

Grilled Salmon
Grilled Salmon
Fresh Food. Spoiled Customers.

Food is my best friend. I know doctors and nutritionists will say a BFF relationship with anything edible isn’t healthy, but I don’t care. Food has always been there for me – and it always will.

It’s no surprise, then, that I spend at least 25 percent of each day planning what food I am going to consume next (hey, eating six well balanced meals daily - breakfast one, breakfast two, lunch one, lunch two, dinner one, dinner before bed - takes effort).

When I first heard of Fresh Direct, a food preparation and delivery service, I instantly wrote it off as being for the elite. Then I saw the truck in my hood. Is it true that a service that delivers pre-made Lemon-Dill Salmon with asparagus and fingerling potatoes to your doorstep can still be affordable?

Fresh Direct Logo
Fresh Direct Logo
The answer is yes.

Not only does Fresh Direct sell sensational ready made salmon, but it offers non-pre-made foods as well. There are over 3,000 varieties of everything from avocados to artichokes to veal to duck to pasta sauce to pudding. You name it, Fresh Direct’s got it. They even offer customers a variety of vegetarian, organic, locally grown and Kosher foods. I always dreamed of the day I wouldn’t have to trek into Manhattan for White Wave Traditional Seitan. (Look it up, folks.) They also have a slew of pre-made veggie meals under 500 calories. Holler at that diet.

And the prices are phenomenal: $1.99 cops you a container of fresh hummus and pretzels, $2.79 buys a carton of grade A jumbo white eggs, $1.99 purchases a box of organic soft tofu (organic!), and $6.99 gets you a pound of catfish fillets.

Fresh Direct’s website even makes shopping easy. Shop by brand or food category. Looking for a bottle of wine? Choose between the fizzy, fresh, soft, luscious, juicy, smooth, big and sweet wine categories. (Most are priced at $15 or less.)

Fruit Salad
Fruit Salad
Okay, okay. I know what you are thinking. Delivery must be super expensive. Think again. For $29.99, you receive a 2 month unlimited delivery pass to your neighborhood. Sign up now and you will get the first two months free. But if you don’t eat as much as me, and you’d like to pay per delivery, the price is just $4.99 to deliver to Manhattan and Queens and $5.49 to Brooklyn. Beats carrying 50 pound grocery bags home on the subway from Trader Joes (not to mention the line).

Tagged as: ,

Jessica Jones is spending these days penning articles about black culture, music and fashion for magazines and newspapers like Black Enterprise, Vapors, Vibe.com and The Village Voice.
Email this author | See all Square Rootz writing by Jessica Jones

3 Responses »

You can follow any responses to this entry through this article's Follow these comments via the RSS FeedRSS 2.0 feed.

  1. Yum, Yum and more Yum. All of my favorite dishes - fresh.

    Sasha

  2. Okay, let me just say that these pictures are ridiculously tantalizing to my eyes and tummy! Ridiculously.

  3. I remember moving to NYC last year and being amazed that you could have groceries delivered to your doorstep. I L-O-V-E Fresh Direct.

Leave a Comment...